Do the math.
About 20 billion packs/year are sold in America, resulting in about 500,000 deaths/year. That comes to about 40,000 packs/death. The 40,000 packs sold in a given year don't cause that death that year, but over time, for every 40,000 packs sold, someone dies.
Packs/retailer varies, but drugstores sell about 40,000 packs/year. For this, the retailer makes about $35,000/year. This includes both the profit per pack, and the fees the tobacco industry pays the retailer to put up big attractive cigarette displays, big colorful ads pushing cigarettes, and other incentives that cigarette companies pay retailers to sell cigarettes.
Rite Aid has 5000 stores. More than that, actually; call it 5000.
Rite Aid's 5000 stores each sell about 40,000 packs/store/year, totalling about 200 million packs a year. From that come two results: Rite Aid makes $175 million, and 5000 Rite Aid customers die.
25% of tobacco deaths are heart disease. So 1250 people die every year from heart disease caused by Rite Aid products.
During the two months that Rite Aid was celebrating itself as the solution for heart disease, 208 Rite Aid customers died from heart disease caused by Rite Aid products. About half of them were women.
During the two months that Rite Aid was painting itself as advancing women's heart health, over a hundred women died from heart disease they got from Rite Aid products.
During the same two months, Rite Aid made $30 million from those products.
Every year, 625 women die from heart disease caused by Rite Aid products.
During Rite Aid's participation in the Go Red For Women campaign, Rite Aid products have killed over 2000 women from heart disease.
Over that same time, Rite Aid has made over half a billion dollars selling those products.